Avanzi winery in Manerba has filed a 2016 of great satisfaction: the historical Lake Garda wine producers family scored an overall growth of 15%, marked in particular by a steady increase in foreign sales (+ 30%), which now represent about 40% of total turnover.
“It ‘s been a really good year – says sales manager Giovanni Avanzi -. We’ll drink to these positive results with a new wine that we will launch in the course of 2017: a IGT Benaco Bresciano we will produced with a cuvée of Chardonnay grown in Montecorno, in Desenzano, and Pinot Bianco which we grow in our Sirmione estate. What we’re thinking about is an important white wine, that will stand next to Lugana in the high-end of our line. ”
Avanzi can count on a range of extremely different products: In Valtènesi they own 40 hectares of vineyard where they produce a total of 350,000 bottles of red and Charetto, while from the vineyard of 26 hectares in Lugana come further 250,000 bottles. Then there is the craft beer by Manerba Brewery, 250,000 bottles of 0.33, and that of extra virgin olive oil. “We have 3500 plants of our property from which we produce about 15,000 bottles of Garda Bresciano Dop oil – explains Giovanni -. Add to this the Estivo, another 20 thousand bottles made with olives conferred to our Manerba mill from the local farmers. ”
Avanzi are also active in the field of sparkling wines with the agricultural Romantica in Passirano, in Franciacorta, where production has already reached 45,000 bottles of Brut, Satèn and Millesimato. The wines are all taken care by the oenologist of the family, Giuseppe Avanzi, while Francesco Avanzi lokks after the beer and oil.
As said, 2016 brought considerable increases in international markets, personally followed by Nicola Avanzi, Giovanni’s cousin: Germany remains the largest market, but new opportunities are created both in the US and Japan. And this year the Avanzi brand prepares to land in Russia and also in the Philippines.
“We are now focusing on the top line of the range, reducing the types to always give more force to the quality and value of each bottle – concludes Giovanni -. At the base of this choice there’s a careful territorial promotion policy of our vineyards: the idea is to further specialize to only have real cru, as befits a company that has now chosen to work exclusively its own grapes, exercising total control of the supply chain “.
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